Bimzelx Cultivation Email
Hi. Thanks for taking a moment to check out my work. My name is Patrick Williams and I am a Designer/Senior Art Director based in Dallas, Texas.
Bimzelx Cultivation Email
Hi. Thanks for taking a moment to check out my work. My name is Patrick Williams and I am a Designer/Senior Art Director based in Dallas, Texas.
As lead Senior Art Director, I played an integral role in guiding GSK into their first Figma designed website for Jesduvroq, a prescription medicine launched in 2023.
Jesduvroq Website Design
Working hand in hand with the GSK development team, we were able to create a visually appealing, easily digestible website for the patient.
While these reminders would also come in the form of emails, the MMS/SMS aspect of the campaign would be a first for GSK. As Art Director on this project, I wanted to visually lean into our teen demographic with the use of a bright color palette combined with highly recognizable emoji symbols to help deliver the reminder to get that 2nd dose.